Affiliate Programs

Offline Affiliate Marketing presentation from Affiliate Summit East 2009, which took place August 9-11, 2009 in New York, NY. Speaker: Jonathan Treiber, CEO, RevTrax This session will focus on the opportunity for online affiliates to drive consumers into physical stores on a CPA basis. This is a huge opportunity and represents the next frontier of our industry. Slides from this session are available at www.slideshare.net More details on Affiliate Summit at www.affiliatesummit.com Note: the company(ies) and position(s) listed above were current as of the time of the conference. Some of this information may have changed since then.

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A merchant affiliate program is an integral feature of any ecommerce business no matter what the size. If you are the owner of a small e-commerce site, you can still apply it to generate huge streams of traffic and sales. Learn how to harness the power of an affiliate program and how to grow your business exponentially. Well established retailers have used this technique for years to build a successful business and brand. It’s now easier than ever for you to do the same.

A merchant affiliate program is not only one of the most useful marketing tools in your arsenal, it is also one of the most affordable. Unlike traditional forms of advertisement where you have to pay up front without knowing whether or not it will actually improve your business, with an affiliate program you don’t pay a dime unless you start making sales. It is literally like having an army of salespeople working tirelessly for you and you pay them a commission if they help you make a sale. The advantages of using an affiliate program software are enormous. Affiliates promote your links which help to increase your traffic which then increases your sales. As a result of all of the backlinks your affiliates are spreading throughout the web, your web site will get better search engine ranking which will then organically help you get even more traffic and sales.

You must first make sure your ecommerce solution comes with a built-in completely integrated affiliate program software. As soon as you set up the commission structure and everything else, you can begin to find the right affiliates to help promote your site. How a merchant affiliate program works is a person registers and gives you their information to join your program. Then they are able to publish your text, image and banner links on their websites, blogs and forums across the web. The main thing you should remember is you need to select people that actually have the ability to help you the most, ideally someone who owns a web site which contains relevant information or is in the same niche. It is also your responsibility to remind your affiliates not to spam, because ultimately it’s your reputation that’s on the line. The best method for getting better targeted affiliates to help promote your site is to offer them apprpriate tools to make their life easier.

Have professionally written sales letters, text links, images links and banner ads ready for them to simply copy and use wherever they please. Send out new alerts for seasonal or promotional discounts to remind them that they are your affiliates, because a large number of people who join fail to do anything. What you have to do is stay on top of your affiliates and be proactive in order to get them to do what they need to do efficiently.     There are several features to look for when choosing an ecommerce solution that has an affiliate program software. Here is a list of what they must be able to do:

Be fully automated
Track affiliate referrals and sales
Calculate commissions
Record and report payments
Have an easy signup process
Allow you to set up commission structure
Provide an admin area for your affiliates
Have recurring payouts
Provide auto generated affiliate links
Have mailing functions to contact affiliates
Store cookies
Have fraud protection

A lot more goes into having a successful merchant affiliate program than just setting it up on your ecommerce web site. You have to do your part to promote the program in order to get the scalability you need to have a big team of affiliates hard at work for you. Make sure you submit your program information to affiliate directories and networks. If you place it in the right category, you will be able to attract the right type of affiliates. Another good way to get the right people to join is to actively search for them. Have a look around discussion forums, websites and blogs that have some connection to your products and contact people you think will be a good fit. Search for your direct competitors and find out the sites that link to them. Then reach out to those webmasters and introduce your online store and affiliate program. Finally, do not forget how important it is to have good on page SEO. Choose relevant keywords to describe your products and merchant affiliate program and remember to include it throughout your affiliate sign up page. Good SEO does a great job of attracting people specifically searching for the kind of products you have to promote.

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The first plan for making money through the online affiliate program is to build your list.

This is a vital step to continue making money on a long term basis. Here an auto responder system works best. Therefore, if you do not have an auto responder system, then it is time to get one. Going cheap here is going to cost your business a lot later. As I said earlier that it is important software.

You can build your list by various ways. You can purchase your leads from a listing company and then fill in your auto responder service. Some good list building companies will also give you an alternative to send an e-mail to your auto responder, and therefore, you will not have to fill your list manually. Another method of building your list is through your web traffic. Here a basic requirement is to have a website. Now if your affiliate program offers a list management service then you can divert your traffic to the affiliate’s website. But this must not be considered as an option as here you wouldn’t be able to send e-mail to the complete list.       

If you want to make the most from the opt-in format and get maximum sign ups then place this on the sales text page. This will have to be strategically placed after you have informed the reader about the problem. The title of the auto responder email series will address a problem and then offer a solution.    

The second plan for making money with online affiliate programs is to increase the web traffic.

Generating web traffic means generating targeted traffic to your website, people who will find the product attractive and will want to buy it. Here you can use blogging, Google AdWords, article marketing and forum marketing to increase your website traffic. Google AdWords is a resource directory, offered by Google, where you would have to pay to learn the keywords that are most queried on their search engines.    

You do not have to bid high for the popular keywords; instead, you can use keywords similar to those and less used. These keywords will cost you less and you will be able to earn more with different types of keywords.

Blogging is a great way for making money through online affiliate program and increase your web traffic. If you want to get the most for your website then after every blog post, give your affiliate program link. Blogs are generally rated high in the search engines and thus you will have to keep your blogs updated and filled with quality content.   

Article writing is basically the same as blogging except that the information in an article will need to have more useful content and should be peppered with keywords that the webmasters are looking for. After completing your article, you will submit (syndicate) it to content sites as opposed to blogsearch engines.

Article writing is another great way to generate web traffic and earn money. You have to write the article about the product that you are affiliated with or about the same category. These articles have to written with quality content and should have targeted keywords. The keywords are the key to your successful writing. After writing the articles, you can post the article on various article directories and fill in the resource box with your affiliate link.

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Once you are into affiliate marketing, you will realize the difficulty one might face in managing the affiliate network program. In order to make it simple for affiliates to manage their networking unit, a new web application called the Affiliate Network Application has been introduced. The application is makes managing affiliate programs much more easy now.

Amongst the different features that the application supports some of the most interesting features of the software is that is helps the affiliate to generate critical reports. These reports primarily measure the sales and campaign performance accordingly. Apart from this, the Affiliate network Application also helps in generating a complete and comprehensive track back report of all the merchant and affiliate interaction and transaction that takes place on the network.

The Affiliate network application provides precision in planning programs and processes which in return are beneficial to the affiliates and the merchants. The application also measures the effectiveness of the marketing campaigns that the affiliate networks are conducting along with tracking the complete conversation that is done with the clients and customers.

The unique features of the new affiliate network application also include generating leads and sales creation. It also keeps a check on the fraud or duplicate leads that could be running or even competitor affiliate leads that could be a threat to the program.

Amongst other features of the network application, transmission of sales lead to the field for immediate response is an important aspect of its duties as it enables fast and effective functioning of the affiliate program and results in better responses.

Once into affiliate programs, it is important to realize that territory assignment is an important feature. Affiliate network application helps assign territory according to country, zip and product code so that it is easy to scan and track the performance of each one of them.

These applications are mainly being used by affiliate network websites that are working Online to connect merchants with affiliates.

Some FOX affiliate IDs from WOFL Orlando, WXIN Indianapolis, and KKVI Twin Falls, plus a couple of network generics.
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www.tannerandmax.com This is our youtube version of our affiliate marketing video that starts you down the road to getting into what it takes to market online for any which company you may become affiliates for. We are teaching our affiliate marketing students the new techniques that you must have in order to survive in this online marketing world. For most of our students we are the first affiliate marketing, online marketing teacher they’ve had, but that’s perfectly fine we will get you up to speed in no time. http The best place that we teach our students to go to for all of their affiliate marketing products to promote is a website that’s called clickbank. If you haven’t gone and looked at it yet i really recommend that you do its pretty amazing what they’ve got set up for us to use affiliate marketing products. One thing I feel we must note here at the end is that we do not teach pay per click programs in our affiliate marketing course (that you will find at our website)… because they do not work. If you don’t yet know what a pay per click program is don’t you worry we will cover everything for you on our site. So go ahead and head over to the site and check out some more really cool stuff on affiliate marketing … for absolutely FREE right now. www.tannerandmax.com